Ralph Lauren Jobs

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Responsibilities:

Partner in developing integrated marketing and data-driven strategies for campaigns, including an end-state vision of how we leverage consumer data and insight to drive segmentation, targeting, and messaging

Identify and anticipate short and long-term business opportunities based on the integration and interpretation of consumer trends, competitive activity, and/or retail trends

Collect and analyze global market information, drawing conclusions on market trends and customer dynamics, and defining opportunities for the brand

Cultivate a partnership with Home, Watches and Jewelry Design teams to help bring their creative vision to life through marketing

Collaborate with Merchandising and Design teams across both Home and W&J to ensure campaigns are aligned with the brand vision, merchandising strategies, and product assortments

Partner with internal teams across Regions (NA, EMEA, & APAC), Public Relations, Paid Media, Special Events, Digital (Social, Search, RLE/Website, Email), Retail/Stores, Licensing as well as external partners (if applicable) to plan & execute global 360° marketing plans

Communicate global strategies and marketing plans to the above internal teams, including leading cross-functional work streams such as working meetings and preparation for executive leadership reviews and presentations

Support in briefing internal Ralph Lauren Agency on upcoming campaigns, including the development of content briefs, product ownership, and asset deliverables

Develop documents such as launch plans, run-of-show, deliverables matrixes, and consumer-facing messaging

Contribute to Global Marketing operational documents such as consumer calendars and briefing trackers

Develop and report global campaign hindsight tracking KPIs, sales and media results, key insights, competitive analysis, and future areas of opportunity

Identify and anticipate business opportunities based on consumer behavior, competitor/industry, and retail trends

Compile budget tracking documents for specific campaigns & manage billing/invoices if needed

Partner with Ralph Lauren Agency to ensure briefs are followed, shoot production timelines are created and deadlines are met

Designation:

Brand Marketing Manager, Home Jobs

Gender:

Male/Female

Qualifications:

Relevant experience in Brand Management, Marketing, or related field

Preferred professional experience in home, interiors, or digital marketing (Agency experience a plus)

Ability to balance business and brand considerations in both big-picture and day-to-day ways, with a willingness to be an advocate for both the business and the consumer

A strong team player and a self-starter – collaborative, proactive, and enthusiastic to drive teams to results

Demonstrates thought leadership and a solutions-driven mindset with the ability to navigate a matrixed and multi-stakeholder organization

Excellent organization, communication, interpersonal, and project management skills

In-depth understanding of new media and the digital landscape

Strong follow-through with attention to detail

Ability to think proactively, prioritize multiple projects, and meet deadlines in a fast-paced environment

Demonstrates curiosity and a growth mindset

Understanding of and interest in business financials, ROI and profitability

Exemplary written and oral communication skills with experience producing content for C-Suite presentations

Job Type:                                                                                                

Full Time

Category / Sector:

Private Job

Job Location:

New York, USA

Total Vacancies:

1

Pay Range:          

$132,500.00 per year

Note:

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To apply for this job please visit www.ralphlauren.global.

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